Marketing is a vast subject that needs much attention. Only a gifted marketer can come up with a successful plan that can effectively promote products and services. In this case, we will be focusing on how well these marketing techniques can be used to make the customers aware of an event that relates to the company. For instance, if you are a regular customer of a perfume shop and they are hosting a special event with some invited guests, how will they get the customers to show up on the day for the big event? The marketing department of that company will handle this and come up various methods by which this can be obtained, ultimately resulting in a house full of people present at the event.
Get them to register
When a customer walks in to your store to purchase something, always make sure that they feel well treated. Make them feel that we run the business for them and not to gain advantage out of it when in reality the primary motive is profit maximization. Have a system where they can register their email addresses and contact numbers which enables them to access your daily newsletters and notices regarding special events. It will make life easier for you.
Use traditional methods
Using a simple banner like they do in portable exhibition stands is also an option. It may be a method that is considered traditional by some, but if it is effective, the fact that it is traditional does not really matter for at the end of the day, as long as the message is conveyed, you can be satisfied. Not only banners, but even posters, brochures and pamphlets can be distributed to the target audience informing them about the events coming up.
Social media is one thing that the evolution of technology has brought upon us. The vast use of social media made it easier for companies as they identified how to use it as an effective marketing tool to promote their products and events. If not, promotion would have need to be done by putting up notices and banners which will most definitely cost a considerable amount of money, whereas social media promotion is completely free and you will not have to worry about putting up banners on portable exhibition stands.
Getting people to come to an event cannot only be done by conveying a message. You will have to give them reason to come. This is when you can use special promotions to attract their attention which will trick them into attending the event.
Therefore, do not underestimate the power of marketing as it has the ability to work magic on customers!